We’re about to embark on something huge. For a couple of Adelaide locals with a passion for books it’s massively huge (our passion for strict grammar notwithstanding). We’re going to have a bookshop on Adelaide’s main stage, Rundle Mall, during the Christmas season! This means more to us than words can express but we think it goes a bit beyond us…

Why this is important for Books:

It may have struck some people that the book industry is having a tough time of it – the impact of online sales coupled with the advent of e-reading driving many bookshops out of business. The number of bookshops in Adelaide has decreased markedly in the last couple of years to a level approaching embarrassing (for a capital city supposedly hanging its hat on its arts culture).

Adelaide’s Pop-up Bookshop has been fighting to keep books in the public eye despite misguided opposition from those who should be supporting us in the fight. We want to reunite people with their old favourites and remind them what it is that connects them with books. This can’t be done by sitting around and hoping for a return to ‘them good old days’ or pleading with people to ‘buy local’ or ‘support our industry’.

This Christmas, as always, we’re preaching to the unconverted – those who have strayed from the literary path or have forgotten that bookshops exist.

We promise a bookshop (and Rundle Mall) experience unlike any other – it’s not for everyone, but we like to think it should be. And the more people we get back on the bookwagon, the healthier the book world becomes.

Why this is important for Adelaide:

There are so many people doing great things in Adelaide right now and, even better, it’s a groundswell of simultaneous inspirations rather than a leader taking charge. We’re just another tiny piece of this amazing puzzle. We’re only little, but we do books really well – just like other locals who do coffee really well, or burgers really well, or street art really well, or wine, or playgrounds, or websites, or furniture, or… well, there are too many to mention. And whenever a local stands up and says “this is what I do best and I want everyone to know about it,” Adelaide gets that little bit closer to being truly one of the world’s great cities.

Oh yeah. And, even if it’s just for a short while, we’re taking a bit of our Rundle Mall back for the locals (thank you very much, multi-nationals)! We’re in that envious position where we don’t have to plead with people to ‘buy local’ – we only encourage the public to treat themselves to the best. The fact that the best things in Adelaide are being done by the locals is Just. Freaking. Awesome.